- In utilising our full capacity to satisfy our client’s all production and service needs and expectations,
- Increasing satisfaction of our customer and employees,
- Accomplishing our goals in harmony with the establishments and the people we are involved with, in the most environmental manner possible,
- Contributing to the global developments in iron and steel sector,
- Developing in iron and steel sector and crane production sector by integrating the production, sales and engineering activities.
- Valuing customer satisfaction above all,
- Believing in importance development, growth and profitability,
- Being open to developments and change,
- Believing and caring for being the best in the scope,
- Working honestly and complying with professional ethics,
- Emphasizing that our most important capital is human resource,
- Working hard towards creating funds and resource in order to continue growing.